Foundation is the everyday girl’s Photoshop. A simple swipe of product camouflages blemishes, redness, and scarring. And just like Photoshop, when it’s done correctly, it’s invisible to the naked eye. The sad truth: Most women apply the wrong shade. “People should never know you are wearing product,” says Sonia Kashuk, a makeup artist and founder of Sonia Kashuk Beauty. “It should seamlessly blend with the skin so it evens out your tone and makes you look natural, but the best you can look. When you choose the correct shade you will not see it.” So how do we go about finding the right color? Kashuk offers simple solutions.
When in Doubt, Go Darker
“People always tend to go too light, when in reality, it’s better to go slightly warmer,” says Kashuk. “If you are ever in between shades and are unsure directionally which way to lean, go with the darker shade. Going lighter almost always looks chalky and artificial.”
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Never Color Test on Your Hand
“It’s not an accurate read of color,” says Kashuk. “The skin on the back of your hand is not the same tone on your face. So instead, swatch along the side of the jawbone for an exact color match.” Your hands are subject to more sunlight, so they they have a tendency to be darker.
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Trust Your Neck Over Your Face
“Sometimes the face and the neck can be two different tones,” says Kashuk. Similar to the hands, the cheeks also get more color. “My trick is to always choose the warmer shade to cover both the neck and face area, bringing it all to one even tone.”
Don’t Use it All Over
Kashuk’s last word of advice: Think of your foundation as a spot corrector. “You rarely need it all over the face. You should use it on an as-needed basis. This will only work if you chosen the correct color for your skin.”
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