Haney’s fans, like Taylor Swift, Scarlett Johansson and Sarah Sampaio, knew her skirt was gold on the red carpet, and had a price tag. So when she introduced the collaboration last month with Le, the mini-skirt’s holiday season was $ 350 and it was sold out in less than 24 hours. Any good designer, Haney is giving her more customers what they want and launches low-priced capsules in her full name, Mary Alice Haney.
“I’ve been thinking about this for a long time,” explains Los Angeles designers and designers. “Trying to create some of the ideas of every woman, this is the brand has been every age and size, and we are a luxury, our fabric is the most beautiful, so the price, but I want to use the business model reform , Re-use fabric, you do not have to buy at a minimum, and use simple outline to provide something cheaper. “
So “Marlien” clothes were born, the name of her best friend named Marlien Rentmeester founder and Le. In the second iteration it will provide red, blue striped cloth, blue and white striped striped cloth, and sparkling dark red.
But this is not a proliferation of Haney confirmed. “I’m not creating a complete low price. I just use my e-commerce platform to give my customers a special treat every month. But it’s a great way for me to test this market and drive me forward Of the brand.