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Jeremy Scott Showed Cardboard Couture for Milan Fashion Week

Moschino’s fall/winter 2017 ready-to-wear collection for Milan Fashion Week was perfectly ready to ship out to customers. The show was novel with a lot of gag garments walking the runway – say, a “handbag” made from a gold chain and a toilet paper roll. Nonetheless, Moschino, helmed by Jeremy Scott, made cardboard couture look fabulous.

Scott based his collection on the idea of an avid fashionista who is now totally broken. So despite the novel “packaging material” fabrics that were used, the silhouettes were clean and sophisticated, and definitely on track with what Scott’s clotheshorse would have worn before her untimely financial demise.

With the packaging theme, of course, there was a neutral color scheme for a good portion of the lineup. Scott took his theme literally, creating suits resembling cardboard with packaging tape and other cardboard-colored garments embossed with packaging stamps.

Regardless of one’s wealth or personal status, though, a central theme that Scott shows a heavy advocation for is recycling. Each time an order is placed, there’s one more box that will inevitably go to waste. So Scott seems to be saying, “Why not use the boxes the clothes came in as clothes themselves?”

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

The first garment to walk was a pencil skirt and blazer, with gleaming “packaging tape” crisscrossing around it, just like it would on a shipped package. The novel element here was a hat styled to look like a mini box as an accessory. Scott put the look on Kendall Jenner, so the show was off to a strong start from the get-go.

Jenner immediately after the Gigi and Bella Hadid‘s wrinkled trench and ripe pea jacket, respectively.

The lineup continues to print-themed clothing in fashion, mature silhouettes, even on the edge of some clothing pockets that are perforated to look like the edges of the original cardboard. Even if there is interesting packaging decoration, purely from the color point of view, Mosquito 2017 fall collection may fall.

Of course, Scott will never let a Mosquito walk in the runway monochrome color scheme; one-third of the way through his lineup, there are colorful colors.

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Aoi Kong Cui a round of unexpected colors with the body to shoot a jacket design and knee boots with an explosive color scheme. It is a lot and we expect from the Mosquito lineup.

It quickly turned into a vintage throwback. Some of the more novel garments were those with pictures of old Moschino looks on them, complete with the bodies of the models who wore them at the time.

One dress, worn by Birgit Kos, went back to Moschino’s bondage lineup. The top part of the dress featured a picture of a gold bodice, which panned over to even show the model’s arms. You can also see the hair of the model at the shoulders. In similar fashion, the skirt showed a black bondage skirt with the model’s hands on her hips. It’s almost difficult to note where the picture ends and the real garment begins.

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

Moschino_fall_winter_2017_2018_collection_Milan_Fashion_Week

As Scott told Vogue backstage, the collage prints were “ripped from the pages of Vogue,” and were all of Moschino editorial spreads. Just like the boxes, Scott seems to be suggesting that pictures of his clothes can make just as good garments as the real thing.

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