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These New Videos from Nike Women Will Inspire You to Kick Some Exercise Ass

Nike

You know how, sometimes, before a workout, exercising feels like the last thing you want to do—how, sometimes, when you’re in the middle of a workout, it feels like the last thing you want to do—and then, afterward, it feels like the best decision you ever made? You feel totally better for it. 

That’s the premise behind Nike Women’s new #betterforit campaign. “Running your first half-marathon. Finally deadlifting your body weight at the gym. Resolving to do a handstand in yoga. What do these feats have in common? They require hard work, commitment, and motivation. And, most importantly, anyone who attempts them will find themselves #betterforit,” explains the Nike News press release. Check out the campaign’s main ad, plus of a couple of the funny-because-you’ve-totally-been-there shorter spots, below:

RELATED: You’ll Tear Up Watching Orange Is the New Black‘s Uzo Aduba Explain Why She’s Running the Boston Marathon
 

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Motivated to go show some exercise moves who’s boss? Thought so.

 

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